Personal branding for entrepreneurial journalists and creative professionals - Kelly, Sara 1970- (New York Routledge/Taylor & Francis Group, 2017)
The changing employment marketplace -- Creativity and entrepreneurship -- Branding basics -- Make it personal -- Your story and your audience -- Claim your name -- Create content -- Distribute content -- Skills and techniques -- Measure and manage your brand -- The branded life.
Keywords: Branding (Marketing); Journalism -- Vocational guidance; Reporters and reporting -- Vocational guidance