Social media the academic library perspective
Other Authors: | |
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Resource Type: | Book |
Language: | English |
Published: |
Cambridge, Massachusetts
Chandos Publishing
[2019]
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Series: | Chandos social media series.
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Subjects: |
Table of Contents:
- Part I: The social media landscape at the academic library
- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger
- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen
- 3. The right social media platform for your library / Morgan Swan
- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke
- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt
- Part II: Tried and tested by librarians: social media case studies
- 6. Instagram
- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson
- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler
- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis
- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer
- 7. Twitter
- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker
- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda
- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers
- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack
- 8. Facebook
- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings
- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang
- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse
- 9. YouTube
- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich
- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant
- 10. Snapchat
- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner
- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio
- 11. Pinterest
- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne