Media literacy

Media literacy

Bibliographic Details
Main Author: Potter, W. James (Author)
Resource Type: Book
Language:English
Published: Los Angeles SAGE [2016]
Edition:Eighth edition.
Subjects:
Media literacy.
Table of Contents:
  • Introduction. Why increase media literacy?
  • Media literacy approach
  • Audiences. Audience : individual perspective
  • Industry perspective on audience
  • Children as a special audience
  • Industry. Development of the mass media industries
  • Economic perspective
  • Content. Mass media content and reality
  • News
  • Entertainment
  • Advertising
  • Interactive media
  • Effects. Broadening our perspective on media effects
  • How does the media effects process work?
  • The springboard. Helping yourself and others to increase media literacy
  • Confronting the issues. Media ownership
  • Media piracy
  • Sports
  • Media violence
  • Advertising
  • Privacy
  • Glossary
  • References
  • Index.