Media literacy

Bibliographic Details
Main Author: Potter, W. James (Author)
Resource Type: Book
Language:English
Published: Los Angeles SAGE [2016]
Edition:Eighth edition.
Subjects:
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245 1 0 |a Media literacy  |c W. James Potter. 
250 |a Eighth edition. 
264 1 |a Los Angeles  |b SAGE  |c [2016] 
300 |a xxiii, 546 pages  |b illustrations  |c 24 cm 
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500 |a "Updated, revised and reorganized new edition."--Provided by publisher. 
504 |a Includes bibliographical references (pages 505-521) and index. 
505 0 |a Introduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index. 
650 0 0 |a Media literacy. 
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942 |a Book