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01723cam a22003494i 4500 |
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UP-99796217613218236 |
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Buklod |
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20200120140802.0 |
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m |o d | |
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160707t20162016caua rb |001 0|eng d |
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|a 9781483379326 (pbk. : acid-free paper)
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|a (iLib)UPD-00436266006
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|a DLC
|d DMC
|e rda
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|a eng
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042 |
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|a DMLUC
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090 |
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|a P 96 M4
|b P68 2016
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100 |
1 |
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|a Potter, W. James
|e author.
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245 |
1 |
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|a Media literacy
|c W. James Potter.
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250 |
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|a Eighth edition.
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264 |
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|a Los Angeles
|b SAGE
|c [2016]
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300 |
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|a xxiii, 546 pages
|b illustrations
|c 24 cm
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336 |
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|a text
|2 rdacontent
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337 |
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|a unmediated
|2 rdamedia
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338 |
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|a volume
|2 rdacarrier
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500 |
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|a "Updated, revised and reorganized new edition."--Provided by publisher.
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504 |
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|a Includes bibliographical references (pages 505-521) and index.
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505 |
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|a Introduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index.
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650 |
0 |
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|a Media literacy.
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905 |
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|a FO
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852 |
1 |
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|a UPD
|b DMC
|h P 96 M4
|i P68 2016
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942 |
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|a Book
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