De/Re-constructing Area 2 and the Shopping Center a linguistic landscape analysis

This research examines the signs in the facade or storefronts of dining places in Area 2 and the Shopping Center, UP Diliman to show how ethnolinguistic identity of the space is constructed through its linguistic landscape. This has been done by using Scollon and Scollon's principles of place...

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Detalles Bibliográficos
Autor Principal: De Leon, John Michael O. (Author)
Outros autores: Saqueton, Grace M. (adviser.)
Resource Type: Thesis
Idioma:English
Publicado: Quezon City College of Arts and Letters, University of the Philippines Diliman 2018.
Quezon City 2018.
Descripción
Summary:This research examines the signs in the facade or storefronts of dining places in Area 2 and the Shopping Center, UP Diliman to show how ethnolinguistic identity of the space is constructed through its linguistic landscape. This has been done by using Scollon and Scollon's principles of place semiotics, Blommaert's concept of "scale," and Hymes' concept of "setting." Upon analysis of the data, it is revealed that there is a correlation between the linguistic landscape and the ethnolinguistic identity of the space. The way the signs are constructed and adjusted reflects the sociolinguistic composition of the language groups, their assumed level of education, and the space's environmental conditions.
Descrición Física:[ix], 120 leaves illustrations, photos 28 cm
Bibliografía:Includes bibliographical references and appendices.