De/Re-constructing Area 2 and the Shopping Center a linguistic landscape analysis

This research examines the signs in the facade or storefronts of dining places in Area 2 and the Shopping Center, UP Diliman to show how ethnolinguistic identity of the space is constructed through its linguistic landscape. This has been done by using Scollon and Scollon's principles of place...

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Dades bibliogràfiques
Autor principal: De Leon, John Michael O. (Autor)
Altres autors: Saqueton, Grace M. (adviser.)
Resource Type: Thesis
Idioma:English
Publicat: Quezon City College of Arts and Letters, University of the Philippines Diliman 2018.
Quezon City 2018.
Descripció
Sumari:This research examines the signs in the facade or storefronts of dining places in Area 2 and the Shopping Center, UP Diliman to show how ethnolinguistic identity of the space is constructed through its linguistic landscape. This has been done by using Scollon and Scollon's principles of place semiotics, Blommaert's concept of "scale," and Hymes' concept of "setting." Upon analysis of the data, it is revealed that there is a correlation between the linguistic landscape and the ethnolinguistic identity of the space. The way the signs are constructed and adjusted reflects the sociolinguistic composition of the language groups, their assumed level of education, and the space's environmental conditions.
Descripció física:[ix], 120 leaves illustrations, photos 28 cm
Bibliografia:Includes bibliographical references and appendices.