Creativity and strategic innovation management directions for future value in changing times
Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Di...
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Abingdon, Oxon
Routledge
2017.
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| Izdanje: | Second edition. |
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