APA (7th ed.) Citation

McKay, E. N., & Hersch, J. (2018). Intuitive design: Eight steps to intuitive UI. Black Watch Publishing.

Chicago Style (17th ed.) Citation

McKay, Everett N., and Jody Hersch. Intuitive Design: Eight Steps to Intuitive UI. St. Albans Bay, Vermont: Black Watch Publishing, 2018.

MLA (9th ed.) Citation

McKay, Everett N., and Jody Hersch. Intuitive Design: Eight Steps to Intuitive UI. Black Watch Publishing, 2018.