TY  - BOOK
T1  - Manga in America transnational book publishing and the domestication of Japanese comics
A1  - Brienza, Casey
LA  - English
PP  - London, Oxford, New York
PB  - Bloomsbury Academic
YR  - 2016
UL  - https://tuklas.up.edu.ph/Record/UP-99796217613162788
AB  - "In Manga in America - the first ever book-length study of the history, structure, and practices of the American manga publishing industry - Casey Brienza explodes this assumption. Drawing on extensive field research and interviews with industry insiders about licensing deals, processes of translation, adaptation, and marketing, new digital publishing and distribution models, and more, Brienza shows that the transnational production of culture is an active, labor-intensive and oft-contested process of 'domestication.' Ultimately, Manga in America argues that the domestication of manga reinforces the very same imbalances of national power that might otherwise seem to have been transformed by it and that the success of Japanese manga in the United States actually serves to make manga everywhere more American." -- Back of book.
OP  - 214
CN  - PN 6790 J3 B75 2016
SN  - 9781472595874 (paperback)
KW  - Comic books, strips, etc. : Japan : History and criticism.
KW  - Comic books, strips, etc. : United States : History and criticism.
KW  - Comic books, strips, etc. : Publishing : United States.
KW  - Graphic novels : History and criticism.
KW  - Japan.
KW  - United States.
ER  -