Doing focus groups - Barbour, Rosaline S.; Flick, Uwe 1956- (Los Angeles Sage, 2018)
Introducing focus groups--Focus groups in practice--Focus groups in context--Research design--Sampling--Generating data--Ethics and engagement--Making sense of focus group data--Getting the most out of focus groups.
"The Sage qualitative research kit, 2nd edition."
Includes bibliographical references and index.
Keywords: Focus groups; Qualitative research -- Methodology; Social sciences -- Research -- Methodology