00000cam a22000004i 4500 UP-99796217613141060 Buklod 20191018170812.0 t r |||| u| ta 191018s2017 xx d r |||| u| 9781472579317 (iLib)UPD-00414266731 DLC DCHE rda eng DMLUC HD 9787 A2 A76 2017 Armstrong-Gibbs, Fiona author. Marketing fashion footwear the business of shoes Fiona Armstrong-Gibbs and Tamsin McLaren. London Bloomsbury [2017] 240 pages color illustrations 28 cm. text rdacontent unmediated rdamedia volume rdacarrier 1. The Fashion Footwear Consumer -- 2. Footwear Design, Construction, and Production -- 3. The Global Footwear Trade -- 4. The Retail and e-Tail Landscape -- 5. Management Strategies for Retail Growth -- 6. Visual Merchandising and Design Concepts for Retail, E-tail, and Wholesale -- 7. Brand Identity and Protection -- 8: Brand Management -- 9. Marketing Communications: Media and PR. "Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends"--Provided by publisher. Footwear industry. Fashion merchandising. Shoes Marketing. McLaren, Tamsin author. Fo UPD DCHE HD 9787 A2 A76 2017 Book