The market research toolbox a concise guide for beginners
"An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research t...
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| Format: | Book |
| Language: | English |
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Los Angeles
SAGE
[2016]
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| Edition: | Fourth edition. |
| Subjects: |