McQuarrie, E. F. (2016). The market research toolbox: A concise guide for beginners (Fourth edition.). SAGE.
Chicago Style (17th ed.) CitationMcQuarrie, Edward F. The Market Research Toolbox: A Concise Guide for Beginners. Fourth edition. Los Angeles: SAGE, 2016.
MLA (9th ed.) CitationMcQuarrie, Edward F. The Market Research Toolbox: A Concise Guide for Beginners. Fourth edition. SAGE, 2016.
Warning: These citations may not always be 100% accurate.