APA (7th ed.) Citation

Nickels, W. G. (1980). Marketing communication and promotion (2d ed.). Grid Pub.

Chicago Style (17th ed.) Citation

Nickels, William G. Marketing Communication and Promotion. 2d ed. Columbus, Ohio: Grid Pub, 1980.

MLA (9th ed.) Citation

Nickels, William G. Marketing Communication and Promotion. 2d ed. Grid Pub, 1980.