00000cam a22000004i 4500 UP-99796217613097070 Buklod 20190909145048.0 a r |||| u| ta 190909s2017 xx d r |||| u| 9781138914339 (paperback : alk. paper) (iLib)UPD-00413166235 CAL-13497 Linar Php2,040.00 DECL Prof. Francis Paolo M. Quina DLC DCAL rda eng DMLUC HE 8700.95 B53 2017 Blake, James 1973- author. Television and the second screen interactive TV in the age of social participation James Blake. Milton Park, Abingdon, Oxon Routledge 2017. xi, 194 pages illustrations 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. The evolution of interactive TV -- Recasting the active audience -- Entertaining the interactive user: play-along, voting and gossip -- Participating in the news agenda -- Factual television: reinventing the digital public space -- Second screen as multi-platform transmedia storytelling -- Monetising second screen gameplay -- Advertising: "disruption is at a maximum!" -- The future for social participation in TV. "Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift" -- From the publisher. Interactive television Great Britain. Interactive television Europe. Television Social aspects Great Britain. Television Social aspects Europe. FO UPD DCAL HE 8700.95 B53 2017 Book