00000cam a22000004i 4500 UP-99796217613076602 Buklod 20230525092341.0 m q i ta 230525s2014 nyu rb |001 0|eng d 9781138205987 (iLib)UPD-00413165283 DLC DAC rda eng DMLUC HF 5415.12 J3 U89 2014 Usui, Kazuo author. Marketing and consumption in modern Japan Kazuo Usui. New York Routledge, Taylor & Francis Group 2014. xiv, 260 pages 25 cm. text rdacontent unmediated rdamedia volume rdacarrier Routledge studies in the growth economies of Asia 122 Includes bibliographical referegences (pages 204 -250) and index. "This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan". Marketing History Japan 20th century. Consumers History Japan 20th century. Consumption (Economics) History Japan 20th century. Economic development History Japan 20th century. Book FO UPD DAC HF 5415.12 J3 U89 2014 Book