Nudge improving decisions about health, wealth and happiness - Thaler, Richard H.; Sunstein, Cass R. (Great Britain Penguin Books, 2009)
Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge? -- Choice architecture -- Save more tommorow -- Naive investing -- Credit markets -- Privatizing social security: smorgasborg style -- Prescription drugs: part D for daunting -- How to increase organ donations -- Saving the planet -- Privatizing marriage -- A dozen nudges -- Objections -- The real third way -- Postcript: the financial crisis of 2008.
Includes bibliographical references and index.
Keywords: Economics -- Psychological aspects; Choice (Psychology) -- Economic aspects; Decision making -- Psychological aspects; Consumer behavior