00000ctm a22000004a 4500 UP-99796217613034395 Buklod 20190618112434.0 a r |||| u| ta 190618s2019 xx d r |||| u| (iLib)UPD-00405465713 DCHE rda eng DMLUC LG 993.5 2019 I58 M67 Morisca, Sharren Trishia A. author. The role of interior design in the branding of selected Filipino apparel retail stores in malls in Metro Manila Sharren Trishia A. Morisca ; Adelaida V. Mayo, adviser. Quezon City College of Home Economics, University of the Philippines Diliman 2019. ix, 68 leaves color illustrations 28 cm. + 1 CD ROM (4 3/4 in.) text rdacontent unmediated rdamedia volume rdacarrier Thesis (B.S. Interior Design)--University of the Philippines Diliman May 2019. Available to the general public. With the rising competition in the retail industry, the branding of the store is an asset to differentiate a store among the others. Through a multiple case study, this research sought to identify the role of interior design in the branding of selected Filipino female apparel retail stores in malls in Metro Manila. Through purposive sampling, two professional interior designers were selected to be key informants and five students were chosen as respondents. Data gathering was done through a series of qualitative methods such as observations, interviews and focus group discussion to describe the current interior design of the stores and its visual merchandising, to identify the design process of professional interior designers, and to obtain the perception of consumers towards the selected retail stores. The results show that interior design elements such as color scheme, lighting and materials influence the consumer's perception towards the retail store. Visual merchandising also plays a role in attracting customers to go inside the store. The findings suggest that interior design helps in the brand recall of the stores, and ultimately, is important in establishing the the branding of the apparel retail stores. For future researchers who would be interested in a similar topic, the researcher recommends the exploration of other store types such as apparel for men and women or lifestyle stores. The researcher also recommends that retailers invest on the interior design of their stores, and that professional designers to be more active in the retail industry. Women's clothing Philippines Metro Manila. Branding (Marketing) Philippines Metro Manila. Advertising Clothing and dress Philippines Metro Manila. Stores, Retail Lighting Philippines Metro Manila. Store decoration Philippines Metro Manila. Mayo, Adelaida V. adviser. UP FI UPD DCHE LG 993.5 2019 I58 M67 Thesis