The role of interior design in the branding of selected Filipino apparel retail stores in malls in Metro Manila
With the rising competition in the retail industry, the branding of the store is an asset to differentiate a store among the others. Through a multiple case study, this research sought to identify the role of interior design in the branding of selected Filipino female apparel retail stores in malls...
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| Format: | Thèse |
| Langue: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
2019.
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