A study on the olfactory sensory retail design of selected female clothing stores in EDSA Shangri La Plaza

A study on the olfactory sensory retail design of selected female clothing stores in EDSA Shangri La Plaza

The study determined whether Olfactory Sensory Design has an effect on the branding of female clothing stores and customer experience inside retail interiors. It showed the difference between incorporating and not including Olfactory Sensory strategies in retail design. The multiple case study appro...

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Detalhes bibliográficos
Autor principal: Lim, Justine Louise M. (Autor)
Outros Autores: Mayo, Adelaida V. (adviser.)
Resource Type: Tese
Idioma:English
Publicado em: Quezon City College of Home Economics, University of the Philippines Diliman 2019.
Assuntos:
Stores, Retail > Design > Philippines > Mandaluyong City.
Women's clothing > Philippines > Mandaluyong City.
Advertising > Clothing and dress > Philippines > Mandaluyong City.
Sensory stimulation.

College of Home Economics (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
HE-2977T LG 993.5 2019 I58 / L56 Room-use Only On-Shelf