A study on the olfactory sensory retail design of selected female clothing stores in EDSA Shangri La Plaza

The study determined whether Olfactory Sensory Design has an effect on the branding of female clothing stores and customer experience inside retail interiors. It showed the difference between incorporating and not including Olfactory Sensory strategies in retail design. The multiple case study appro...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Lim, Justine Louise M. (Συγγραφέας)
Άλλοι συγγραφείς: Mayo, Adelaida V. (adviser.)
Μορφή: Thesis
Γλώσσα:English
Έκδοση: Quezon City College of Home Economics, University of the Philippines Diliman 2019.
Θέματα: