Higher education marketing a critical discourse analysis of the texts found in the "About Us" pages of AMA University and STI Colleges websites
This study aims to understand how AMA University and STI Colleges use language on their websites to represent themselves in relation to their potential students. To do this, linguistic strategies are examined. The meanings behind these linguistic strategies are interpreted based on the researcher�...
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| Format: | Thesis |
| Idioma: | English |
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Quezon City
College of Arts and Letters, University of the Philippines Diliman
2013.
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