Creative arts marketing - Hill, Elizabeth 1960-; O'Sullivan, Catherine 1956-; O'Sullivan, Terry 1957-; Whitehead, Brian (London Routledge, 2018)
The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management.
Includes bibliographical references and index.
Keywords: Arts -- Marketing; Arts -- Management