APA (7th ed.) Citation

Kerin, R. A., & Hartley,Steven William. (2019). Marketing (Fourteenth Edition.). McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Hartley,Steven William. Marketing. Fourteenth Edition. New York, NY: McGraw-Hill Education, 2019.

MLA (9th ed.) Citation

Kerin, Roger A., and Hartley,Steven William. Marketing. Fourteenth Edition. McGraw-Hill Education, 2019.

Warning: These citations may not always be 100% accurate.