Cita APA (7a ed.)

Kerin, R. A., & Hartley,Steven William. (2019). Marketing (Fourteenth Edition.). McGraw-Hill Education.

Cita Chicago Style (17a ed.)

Kerin, Roger A., y Hartley,Steven William. Marketing. Fourteenth Edition. New York, NY: McGraw-Hill Education, 2019.

Cita MLA (9a ed.)

Kerin, Roger A., y Hartley,Steven William. Marketing. Fourteenth Edition. McGraw-Hill Education, 2019.