00000cam a22000004a 4500 UP-99796217613011959 Buklod 20190502153325.0 a r |||| u| ta 190502s2016 xx d r |||| u| 9781138852150 (iLib)UPD-00398864771 DLC DCHE rda eng DMLUC TX 911.3 M3 D38 2016 Rogers, Tony 1945- author. Marketing destinations and venues for conferences, conventions and business events Tony Rogers and Rob Davidson. Second edition. London Routledge [2016] xvi, 295 pages color illustrations. text rdacontent unmediated rdamedia volume rdacarrier Events management series 14 Previous edition was entered under Davidson, Rob. 1. The Role of Marketing and Selling in the Convention and Business Events Sector -- 2. Marketing Planning for Destinations and Venues -- 3. Non-Personal Marketing Communications for Destinations and Venues: Principles and Practice -- 4. Personal Marketing Communications for Destinations and Venues: Principles and Practice -- 5. Sales Strategies for Destinations and Venues: Principles and Practice -- 6. The Marketing Environment for Destination Marketing Organisations -- 7. The Marketing Environment for Venues -- 8. Building Effective Partnerships -- 9. Current Initiatives in the Conferences, Conventions and Business Events Sector "Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges"--Provided by publisher. Convention facilities Marketing. Davidson, Rob 1955- author. FO UPD DCHE TX 911.3 M3 D38 2016 Book