Marketing destinations and venues for conferences, conventions and business events
"Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at is...
| المؤلفون الرئيسيون: | , |
|---|---|
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
London
Routledge
[2016]
|
| الطبعة: | Second edition. |
| سلاسل: | Events management series
14 |
| الموضوعات: |