Marketing destinations and venues for conferences, conventions and business events

"Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at is...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Rogers, Tony 1945- (Author), Davidson, Rob 1955- (Author)
বিন্যাস: গ্রন্থ
ভাষা:English
প্রকাশিত: London Routledge [2016]
সংস্করন:Second edition.
মালা:Events management series 14
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