King, R., Churchill, E. F., & Tan, C. (2017). Designing with data: Improving the user experience with A/B testing. O'Reilly Media, Inc.
Chicago Style (17. basım) AtıfKing, Rochelle, Elizabeth F. Churchill, ve Caitlin Tan. Designing with Data: Improving the User Experience with A/B Testing. Sebastopol, CA: O'Reilly Media, Inc, 2017.
MLA (9th ed.) AtıfKing, Rochelle, et al. Designing with Data: Improving the User Experience with A/B Testing. O'Reilly Media, Inc, 2017.
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