00000ctm a22000003a 4500 UP-99796217612992254 Buklod 20241202093312.0 t gr 000 0 ta 241202s2014 xx d |||| || | (iLib)UPD-00398864220 DMC rda eng LG 993.5 2014 M3 V57 Viray, Rhys Ernest Yvann De Leon 1991- author. The convergence of Philippine FM broadcast radio with the new media Rhys Ernest Yvann De Leon ; Lourdes M. Portus, PhD, adviser. 2014. xiv, 124 leaves illustrations text rdacontent unmediated rdamedia volume rdacarrier Vita. Undergraduate thesis Bachelor of Arts in Communication Research University of the Philippines Diliman, College of Mass Communication April 2014. Available to the general public. "This study describes how convergence with the Internet and the mobile phone modified or transformed FM broadcast radio in the Philippines. Previous studies have shown how digital convergence of FM broadcast radio changed the landscape with the emergence of a consumer-centered chain, device dependence, and the mobile applications. Organizational practices have also adapted to the evolving times by taking a consumer-driven and cost-efficient approach. The study rests upon a framework involving several communication theories,namely: the Media Convergence Theory, along with the Political Economy Theory and the Four Laws of Media. Findings of the study show that there has been an increase in audience reach with the fusion of FM broadcast radio with the Internet and the mobile phone. This convergence allowed FM radio to fit in the mobile lifestyle of the listeners. In addition, social media have become an avenue for feedback. With respect to the FM radio industry, there have neem partnerships among stations, enabling the sharing of goals and resources. There have also been changes in the listening experience of the listeners, wherein more activities can be done while listening at the same time, by being simply alone." Radio broadcasting Technological innovations Philippines. Internet radio broadcasting Philippines. Mobile radio stations Philippines. Viray, Trinica Buena author. Portus, Lourdes M. adviser. University of the Philippines. College of Mass Communication. FI UP UPD DMC LG 993.5 2014 M3 V57 Thesis