00000ctm a22000003a 4500 UP-99796217612992245 Buklod 20241204102742.0 m |o d | ta 241204s2014 xx d |||| || | (iLib)UPD-00398864210 DMC rda eng LG 993.5 2014 M3 V46 Venturina, Anna Cruz 1993- author. Philippine Daily Inquirer newspaper vs. Inquirer.net a study about the competition between print and online media news reporting and readership Anna Cruz Venturina ; Perlita G. Manalili, PhD, adviser. Quezon City University of the Philippines Diliman 2014. xi, 83 leaves 28 cm text rdacontent unmediated rdamedia volume rdacarrier Vita. Undergraduate thesis Bachelor of Arts in Broadcast Communication University of the Philippines Diliman, College of Mass Communication 2014. Available to the general public. "This study is about the news reporting formats of Philippine Daily Inquirer (PDI) newspaper and its new media counterpart, Inquirer.net. The readership landscape of both media has been studied as well to determine the macro and micro effects to the field of journalism and the society in general of the deemed competition inside their one media umbrella which is the Inquirer Group of Companies. The researcher used Technological Determinism Theory as study framework, a technology-led concept of societal change. This theory was employed to determine the changes that happen as both media create a condition for readership shifting because of technological advancement. Through the fathered data, the researcher concludes that indeed, there is a subtle media competition happening inside the same company and the condition is a threat to the existence of traditional media and development of the youth's reading habit. While both media claim that they are complementing each other in delivering news to the public, the decline in PDI newspaper readership continues as technology progresses." Newspapers Philippines. Digital media Philippines. Online journalism. Philippines. Journalism Technological innovations Philippines. Manalili, Perlita G. adviser. University of the Philippines. College of Mass Communication. FI UP UPD DMC LG 993.5 2014 M3 V46 Thesis