00000ctm a22000003a 4500 UP-99796217612992244 Buklod 20250121161616.0 t gr 000 0 ta 250121s2014 xx d |||| || | (iLib)UPD-00398864209 DMC rda eng LG 993.5 2014 M3 V44 Vega, Julienne Ann Parayno author Can you follow? producing content through Twitter following as seen in the Filipino youth Julienne Ann Parayno Vega ; Jane O. Vinculado, adviser. Quezon City University of the Philippines Diliman 2014. xiv, 66 leaves illustrations text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis A.B. Broadcast Communication Bachelor of Arts in Broadcast Communication April 2014 Available to the general public. "Undeniably, the unique and fast-growing relationship between the new media format and its users, as evidenced by the rise of user-led content movements and the popularity of the social media, are immensely felt by today's society. Given the interactivity of the medium, audiences are assumed to have an active role, making them both producers and users of the medium and its content. This study explores the phenomenon of Twitter following as experienced by young Filipinos. Its primary objective is to discover the relationship between the site, as a social networking medium and its users through the context of "following". The concept on the new media Hypertext and the Produsage theory were used as guides and lens for analysis. In-depth interviews and online ethnography were performed in the collection of data. Findings reveal that young Filipino Twitter users are consumers and producers in the act of using the site, as demonstrated in the phenomenon of following. As a digital native user of the medium, the young Filipino Twitter follower produses content through the consumption and production of tweets, retweets, favorites, hashtags, replies, interactions, mentions, as evidenced in his or her following habits, preferences and deliberate choice of paths." Communication and technology Philippines. Internet and youth Philippines. Online social networks Philippines. User-generated content. Vinculado, Jane O. adviser. University of the Philippines. College of Mass Communication. FI UP UPD DMC LG 993.5 2014 M3 V44 Thesis