00000ctm a22000003a 4500 UP-99796217612992222 Buklod 20190405133624.0 t gr 000 0 ta 190405s2014 xx d r |||| u| (iLib)UPD-00398864185 DMC rda eng Sarmiento, Maria Crisela A. 1992- author. Communication for reciprocal empowerment as key towards cooperative sucess a case study of Lamac Multipurpose Cooperative Maria Criselda A. Sarmiento ; Randy Jay Solis, adviser. 2014. xvi, 142 leaves color illustrations text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Communication Research)--University of the Philippines Diliman 2014. Available to the general public. "An age-old business initiative, cooperativism has rediscovered its place in modern society. Recognizing cooperativism's capability to improve the economic, social and political conditions of the grassroots population, especially the marginalized and vulnerable sectors in society, United Nations and the International Cooperative Alliance strive to refocus on cooperatives. However, there is dearth in existing literature about cooperativism. In fact, cooperative studies usually center on economics, business management and operations, or social norms and values. Accordingly, success of cooperatives is attributed to various aspects within these themes. This research claims that communication, as a field of inquiry, has relevance to cooperative studies. It locates the role of communication in cooperative success, particularly in the development and success of the renowned multi-awarded agricultural cooperative in Cebu, Lamac Multipurpose Cooperative. Through an exploration of Lamac's history and present everyday undertakings, culture emerges to be central in the development of LMPC. In particular, cultures of volunteerism and sense of mutual ownership and responsibility have been effortlessly recognized. Inquiring into these discernible cultures, an erstwhile culture called komon has been unearthed. By investigating the cultures of volunteerism, sense of mutual ownership and responsibility, and komon, it has been made more visible that communication, through culture, empowers. This assumption has led to the formation of cultures presently observed within LMPC- the cultures of empowerment. The same assumption has also formed the theory of communication for reciprocal empowerment where communication, through cultures of empowerment, effects reciprocal empowerment between the cooperative's governing body and regular members." Agriculture, Cooperative Cebu Island (Philippines). Agriculture, Cooperative Social aspects. Mutualism. Cooperation. Voluntarism. Solis, Randy Jay adviser. University of the Philippines. College of Mass Communication. FI UP UPD DMC Thesis