00000ctm a22000003a 4500 UP-99796217612992130 Buklod 20190403155913.0 t gr 000 0 ta 190403s2014 xx d r |||| u| (iLib)UPD-00398864070 DMC rda eng Rivera, Andrea Birog author From grapevine to news an analysis of viral posts in social media published in articles in Inquirer.net and Philstar.com from 2012 to 2013 Andrea Birog Rivera ; Danilo Arao, adviser. 2014. x, 72 leaves illustrations text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Journalism)--University of the Philippines Diliman 2014. Available to the general public. "As viral posts flow endlessly in the information highway, it is no longer a question of what it means to be viral. It is a question of what it means to be viral and relevant. This study delves on virality and viral post reportage in a Philippine context Social media-spread viral posts reported in 160 articles in Inquirer.net and Philstar. com from 2012 to 2013 were analyzed in this study through content analysis. Interviews with the editors of Inquirer.net and Philstar. com were also done to provide context on how gatekeeping methods were done in reporting viral posts. One goal of this study is to provide an insight on the common themes and elements in the viral posts that were reported on the two news sites from 2012 to 2013. Another is to show how news sites do gatekeeping in reporting the viral posts. Findings show that emotionally arousing Internet posts are highly likely to go viral. Most of the viral posts reported on have a negative emotional coloring, specifically anger. These viral posts are also highly to get reported on news sites if they involve Filipino public figures, usually politicians. These posts have gone viral on Facebook, Twitter, and Youtube. The articles that fall under news or headlines involve national issues, but most fall under other sections which involve technology and social media." News Web sites Philippines. Online journalism Philippines. Social media Philippines. Mass media Social aspects. Arao, Danilo adviser. University of the Philippines. College of Mass Communication. FI UP UPD DMC LG 993.5 2014 M3 R58 Thesis