00000ctm a22000003a 4500 UP-99796217612992094 Buklod 20190403143954.0 t gr 000 0 ta 190403s2013 xx d r |||| u| (iLib)UPD-00398864031 DMC rda eng Del Mundo, Ana Maria Alberto author. The Foreign Filipino an audience-reception study on the identification process of viewers with media characters in Koreanovelas Ana Maria Alberto del Mundo; Jane O. Vinculado, adviser. 2013 xiii, 60 leaves text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Broadcast Communication)--University of the Philippines Diliman 2013. "The research is an audience-reception study analysis on the identification process of viewers with media characters in Koreanovelas and its implications on one's self and cultural identity. It is guided by the theory of audience identification with media characters It focuses on 3 things: (1) if the viewer will be able to identify with the characters, (2) how the viewer identifies with the characters, (3) why the viewer identifies with media characters in Koreanovelas. The study will aim to show what implications there are, if any, of Filipino viewers' identification with foreign media characters to their self and cultural identity formation. The analysis discussed the relationship between media consumption and identity formation. It focused on the how's and the why's of identifying: centering the analysis on whether or not the factors that precede the theory of identification have been met by the viewers, what culturally proximal factors may have triggered them, and what culturally shared values and elements were there to substantiate them." Korean drama Philippines. Cultural fusion in pop culture. Personality and culture. Culture Psychological aspects. Identity (Psychology) and mass media. Television viewers. Vinculado, Jane O. adviser. University of the Philippines Diliman. College of Mass Communication. FI UP UPD DMC LG 993.5 2013 M3 D45 Thesis