00000ctm a22000003a 4500 UP-99796217612992079 Buklod 20190403140525.0 t gr 000 0 ta 190403s2013 xx d r |||| u| (iLib)UPD-00398864015 DMC rda eng Sablayan, Kristina Marie P. 1992- author. Oppa has no style on K-Pop, the culture industry, and the illusion of style Kristina Marie P. Sablayan; Josefina Santos, adviser. 2013 xiii, 112 leaves illustrations 28cm text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Broadcast Communication)--University of the Philippines Diliman 2013. "The growth of the Korean wave through the popularity of Korean pop music demonstrates how, despite the language barrier, a media product from the 'periphery' has the ability to penetrate the domination of the 'center'. However, the question of its distinction from the 'center', remains to be seen, especially if it admittedly seeks to embody a 'global' style. This study used the critical discourse analysis in viewing Korean pop title songs, and their accompanying music videos, produced by one of Korea's biggest entertainment companies, SM Entertainment. Using the culture industry thesis by Adorno and Horkheimer as well as Adorno's selected essays on pop music, this study identified how the visual and aural aspect of the selected text, and the ideologies associated with it, appropriated elements from the more globally famous Western pop, and exhibited standardization of content. The study sought to identify and analyze how economic and political forces interfacing with one another inform the creation of content. It explored how SM Entertainment, in particular, operates a capital-centered production, geared towards maximizing profits not only within its local music market but also in the global stage. This study also outlined how the Korean government took on a neoliberal approach in supporting the growth of its creative industries. Finally, this study asserts that it may not be Western or Korean culture or standards that inform the production of content, but that of the culture of capital." Music Korean influences. Music Western influences. Cultural fusion. Culture and globalization. Popular culture. Neoliberalism. Santos, Josefina adviser. University of the Philippines Diliman. College of Mass Communication. FI UP UPD DMC LG 993.5 2013 M3 S33 Thesis