00000ctm a22000003a 4500 UP-99796217612992077 Buklod 20190403140116.0 t gr 000 0 ta 190403s2014 xx d r |||| u| (iLib)UPD-00398864013 DMC rda fil eng Maulion, Cathrina Jane E. author Fun, fearless Pinays (dis)empowering Filipino women if analyzed in the paradigms of the Third World feminism Cathrina Jane E. Maulion ; Maria Diosa Labiste, Ph.D., adviser. 2014. x, 55 leaves illustrations text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Journalism)--University of the Philippines Diliman 2014. Available to the general public. "This study aims to find out how the representation of the Filipino women through the tagline, "Fun, Fearless Pinays," in editorial articles in the Cosmopolitan magazine Philippines empower women if analyzed in the paradigms of the Third World feminism. It also aims to answer how is the magazine being localized to empower the Filipino women and how do Filipino women respond to the representation of "Fun, Fearless Pinays" on the magazine. The researcher analyzed You, You, You and Need To Know sections and the articles On the Cover of the 2013 issues of the Cosmopolitan magazine Philippines. Focus interviews were also conducted not only to validate the findings of the content analysis, but also to know how the readers perceive the articles in the said magazine. In general, the magazine is not being localized enough to cater to the real needs of the Filipino women. The limited and contradicting portrayal of women in the magazine does not empower Filipino women if analyzed in the paradigms of Third World Feminism. However, there is merit in covering some relevant issues and this should be continued and be given more space in the next issues of the magazine." Cosmpolitan magazine Philippines. Editorials. Feminism. Labiste, Maria Diosa adviser. University of the Philippines. College of Mass Communication. FI UP UPD DMC LG 993.5 2014 M3 M385 Thesis