00000ctm a22000003a 4500 UP-99796217612992074 Buklod 20190403135415.0 t gr 000 0 ta 190403s2013 xx d r |||| u| (iLib)UPD-00398864009 DMC rda eng Hermonio, Ella Jane G. 1993- author. The Dolphy-lipino people analyzing the Dolphy icon and the potrayals of Filipino culture Ella Jane Garcia Hermonio ; Victor C. Avecilla, adviser. 2013 [xi], 78 leaves illustrations 28cm text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Broadcast Communication)--University of the Philippines Diliman April 2013. Available to the general public. "This undergraduate thesis analyzes the representation of Filipino culture in the comic portrayals of Rodolfo Vera Quizon, alson known as Dolphy. Due to the amplified campaign for his conferment of the title of National Artist after his recent death, his contributions to the "cultural heritage of the country" and "national cultural identity" need to be examined. The nature of the comedy genre is seen to be so complex, where messages can be implied and interpreted in various ways. This research, through structural textual analysis, studies the television shows and films of Dolphy on how he personified Filipino beliefs and behavior. Moreover, this study recognizes the power and influence possessed by the iconography of Dolphy. The funny and relatable personas he took on facilitated how he communicated and perpetuated negative cultural practices to the audiences. The State further contributes to the institutionalization of Dolphy as an ideological state apparatus through the National Artist Award. Therefore, Dolphy is legitimately instated as a significant model for the Filipinos. For the better or otherwise, this scheme makes the people aspire to imitate his fictional, as well as real-life, narratives." Quizon, Rodolfo On television. National characteristics, Philippine. Philippines Social life and customs. Television comedies Philippines. Avecilla, Victor C. adviser. University of the Philippines Diliman. College of Mass Communication. FI UP UPD DMC LG 993.5 2013 M3 H47 Thesis