00000ctm a22000003a 4500 UP-99796217612992032 Buklod 20190403101146.0 t gr 000 0 ta 190403s2014 xx d r |||| u| (iLib)UPD-00398863961 DMC rda eng Gellor, Sarah Lois Cedula 1991- author,. Ako ang tunay na Maya a reception study on kasambahays' identification with Maya Dela Rosa of "Be Careful with my Heart" Sarah Lois Cedula Gellor; Victor C. Avecilla, adviser. 2014. xiii, 81 leaves text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Broadcast Communication)--University of the Philippines Diliman 2014. Available to the general public. "This research examines the response and identification of kasambahays or domestic helpers to Maya Dela Rosa, the nanny character in the phenomenal daytime program Be Careful With My Heart. compared to the usual representation of domestic helpers in television as oppressed, unintelligent and opportunistic (Genota,2012), Maya stands out by being represented positively: optimistic and successful in terms of career, love and family. Maya is also different from domestic helpers in real life who are usually invisible and abused (Sayres,2005). Identification in this research is defined as an imaginative process where the viewer takes on the identity of a media character and experiences the events of the story in the character's shoes (Cohen, 2001).Other responses like parasocial interaction, liking or disliking, similarity and differences, and imitation were also studied in this thesis. Using qualitative interviews to a sample size of five kasambahays working in Metropolitan Manila, the researcher discovered that respondents see Maya positively and admire her character. However, the respondents did not experience identification with her, but instead aspired to be like Maya and wished for a fairytale life like hers." Women household employees on television Philippines. Women household employees Attitudes Philippines. Women television viewers ttitudes Philippines. Avecilla, Victor C. adviser. University of the Philippines. College of Mass Communication. FI UP UPD DMC LG 993.5 2014 M3 G45 Thesis