<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd" xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00000ctm a22000003a 4500</leader>
  <controlfield tag="001">UP-99796217612992030</controlfield>
  <controlfield tag="003">Buklod</controlfield>
  <controlfield tag="005">20190403094933.0</controlfield>
  <controlfield tag="006">t    gr     000 0 </controlfield>
  <controlfield tag="007">ta</controlfield>
  <controlfield tag="008">190403s2014    xx     d     r    |||| u|</controlfield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(iLib)UPD-00398863958</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">DMC</subfield>
   <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
   <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Garcia, Paul John Lastra</subfield>
   <subfield code="d">1993-</subfield>
   <subfield code="e">author,.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Erotica</subfield>
   <subfield code="b">a study on the representation of safe sex in sexually explicit materials on Men's Health and Playboy magazines</subfield>
   <subfield code="c">Paul John Lastra Garcia; Maria Diosa Labiste, Ph.D., adviser.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="c">2014.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">xiii, 103 leaves</subfield>
   <subfield code="b">ill (some color)</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">unmediated</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">volume</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">Vita.</subfield>
  </datafield>
  <datafield tag="502" ind1=" " ind2=" ">
   <subfield code="a">Thesis (A.B. Journalism)--University of the Philippines Diliman</subfield>
   <subfield code="d">2014.</subfield>
  </datafield>
  <datafield tag="506" ind1=" " ind2=" ">
   <subfield code="a">Available to the general public.</subfield>
  </datafield>
  <datafield tag="520" ind1="3" ind2=" ">
   <subfield code="a">&quot;This study discussed the representation of safe sex in sexually explicit materials on two men's magazines in the country. The articles and photos from issues of Men's Health and Playboy were studies. Through the use of content analysis and personal interviews, the researcher was able to determine the focus of the magazines when it comes to their sex-related content and the extent of its impact and influence on the knowledge, perception, attitudes and behaviors of its readers towards sexual experience. The researcher found the importance of these materials as erotica for effectoce campaigns in promoting safer sex from the literature review. Nonetheless, the Philippine media has yet to fully understand the broader issue of safe sex. The researcher observed that while these men's magazines put a premium on promoting safe and responsible sexual activity, their discussion on safe sex are limited for they focused more on the needs of its dominant male audience on improving lifestyle and sexual satisfaction. Thus, the sexually explicit materials presented in the magazines only partly influences their readers' knowledge, perceptions, attitudes and behaviors towards sexual experiences along with other influences such as peers and the beliefs, principles and norms in the society.&quot;</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Sexual health.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Men's magazines</subfield>
   <subfield code="z">Philippines.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Labiste, Maria Diosa, Ph.D.</subfield>
   <subfield code="e">adviser.</subfield>
  </datafield>
  <datafield tag="710" ind1="2" ind2=" ">
   <subfield code="a">University of the Philippines.</subfield>
   <subfield code="b">College of Mass Communication.</subfield>
  </datafield>
  <datafield tag="905" ind1=" " ind2=" ">
   <subfield code="a">FI</subfield>
  </datafield>
  <datafield tag="905" ind1=" " ind2=" ">
   <subfield code="a">UP</subfield>
  </datafield>
  <datafield tag="852" ind1="0" ind2=" ">
   <subfield code="a">UPD</subfield>
   <subfield code="b">DMC</subfield>
   <subfield code="h">LG 993.5 2014</subfield>
   <subfield code="i">M3 G373</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="a">Thesis</subfield>
  </datafield>
 </record>
</collection>
