Men for sale on objectified and eroticized men in Philippine television commercials

This study explores the objectification of men in recent Philippine television commercials. It employs Saussure's theory of semiotics and some works on male objectification-such as Bordo's 1999 essay, "Beauty (Re)Discovers the Male Body", and Canete's 2005 work, "Bench...

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主要作者:	Estioco, Marianne Angeli Babaran 1993- (Author)
企业作者:	University of the Philippines. College of Mass Communication
其他作者:	Enriquez, Elizabeth L., Ph.D (adviser.)
Resource Type:	Thesis
语言:	English
出版:	2014.
主题:	Objectification (Social Psychology). Men in advertising > Philippines.