Men for sale on objectified and eroticized men in Philippine television commercials

This study explores the objectification of men in recent Philippine television commercials. It employs Saussure's theory of semiotics and some works on male objectification-such as Bordo's 1999 essay, "Beauty (Re)Discovers the Male Body", and Canete's 2005 work, "Bench...

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मुख्य लेखक:	Estioco, Marianne Angeli Babaran 1993- (लेखक)
निगमित लेखक:	University of the Philippines. College of Mass Communication
अन्य लेखक:	Enriquez, Elizabeth L., Ph.D (adviser.)
Resource Type:	थीसिस
भाषा:	English
प्रकाशित:	2014.
विषय:	Objectification (Social Psychology). Men in advertising > Philippines.