Men for sale on objectified and eroticized men in Philippine television commercials

This study explores the objectification of men in recent Philippine television commercials. It employs Saussure's theory of semiotics and some works on male objectification-such as Bordo's 1999 essay, "Beauty (Re)Discovers the Male Body", and Canete's 2005 work, "Bench...

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Detalles Bibliográficos

Autor principal:	Estioco, Marianne Angeli Babaran 1993- (Autor)
Autor Corporativo:	University of the Philippines. College of Mass Communication
Otros Autores:	Enriquez, Elizabeth L., Ph.D (adviser.)
Resource Type:	Tesis
Lenguaje:	English
Publicado:	2014.
Materias:	Objectification (Social Psychology). Men in advertising > Philippines.