The power of music how music affects the reception of 13 to 24 year-olds of selected Mcdonald's commercials

"Advertising is as much about product recall as it is about selling the actual product, makinf the use of distinctive aural elements in advertisements - in combination with images - a crucial consideration in the television advertisement production process. From the production perspective, it h...

詳細記述

書誌詳細

第一著者:	Esguerra, Arianne Therese Manlapaz 1991- (著者)
その他の著者:	Avecilla, Victor C. (adviser.)
Resource Type:	学位論文
言語:	English
出版事項:	2014.
主題:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines. Advertising > Public opinion > Philippines. Television viewers > Philippines > Attitudes.