The power of music how music affects the reception of 13 to 24 year-olds of selected Mcdonald's commercials

"Advertising is as much about product recall as it is about selling the actual product, makinf the use of distinctive aural elements in advertisements - in combination with images - a crucial consideration in the television advertisement production process. From the production perspective, it h...

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Detalles Bibliográficos

Autor principal:	Esguerra, Arianne Therese Manlapaz 1991- (Autor)
Otros Autores:	Avecilla, Victor C. (adviser.)
Resource Type:	Tesis
Lenguaje:	English
Publicado:	2014.
Materias:	Television commercials > Philippines. Music in advertising > Philippines. Television and youth > Philippines. Advertising > Public opinion > Philippines. Television viewers > Philippines > Attitudes.