00000ctm a22000003a 4500 UP-99796217612991984 Buklod 20190401163718.0 t gr 000 0 ta 190401s2014 xx d r |||| u| (iLib)UPD-00397771638 DMC rda eng Eder, Angelica Padilla author The game is on-line a study on the BBC's Sherlock fandom phenomenon in the Philippines as manifested by the members of Pinoy Sherlockians Angelica Padilla Eder ; Jane O. Vinculado, adviser. 2014. [xi], 66 leaves text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Broadcast Communication)--University of the Philippines Diliman 2014. Available to the general public. "Sherlock (2010), 21st century adaptation of Sir Arthur Conan Doyle's canon stories, has attracted so much interest despite its yet very short existence. In addition, a huge fandom emerged spreading their fan art, fan videos and fan fiction all over the internet. Consequently the Sherlock fandom has reached the Philippines and groups such as Pinoy Sherlockians emerged and paved way for the Filipino Sherlockians to express their affinity for the BBC Program. This study then aims to discover the stories behind the Sherlock fandom phenomenon in the Philippines. Jenkins' fandom model and Lawrence Grossberg's affective sensibility served as the theoretical framework for this study. Participants were selected through criterion sampling and in-depth interviews were conducted to discover themes which explain the fan culture within the Sherlock fandom as manifested by the members of Pinoy Sherlockians. With the help of the internet, the stories behind the Sherlock fandom in the country were formed through (a) consumption (b) identification (c) production and (d) affiliation. As the Pinoy Sherlockians go through this formation of their fandom, they also create a culture that is specific to the members of the fandom." Sherlock Holmes television programs. Fans (Persons) Philippines. Pinoy Sherlockians (Online community). Vinculado,Jane O. adviser. University of the Philippines. College of Mass Communication. FI UP UPD DMC LG 993.5 2014 M3 E34 Thesis