00000ctm a22000003a 4500 UP-99796217612991917 Buklod 20190331123859.0 t gr 000 0 ta 190331s2014 xx d r |||| u| (iLib)UPD-00397771563 DMC rda eng Advincula, Christine Marie A. author 1992 IE-Sea an evaluation of the Information Education Campaign (IEC) of the Department of Environment and Natural Resources' Integrated Coastal Resource Management Christine Marie A. Advincula, Rouenne Camille G. De Castro ; Randy Jay Solis, adviser. 2014. xvi, 146 p. color illustration 28cm text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Communication Research)--University of the Philippines Diliman 2014. Available to the general public. "This study was conducted to determine how effective the Information and Education Campaign (IEC) of the Integrated Coastal Resource Management Project is in promoting marine and coastal conservation in Zambales. The methods conducted were focused interviews, content analysis of the IEC materials, and interviewer-administered surveys of Zambales residents. In applying the Diffusion of Innovations theory, it was revealed that most of the residents of Subic and San Felipe indicated high levels of knowledge and positive attitudes toward marine resources. However, not all of these positive effects are directly linked to an effective IEC. Participation in the ICRMP activities could mean increased participation in future activities of the project. The most common barrier to increased knowledge, attitudes, and behaviors is lack of time, money and information. Almost half of the respondents who have seen actual IEC materials deemed the materials as effective. Respondents rated television as their most preferred channel by which they learn information regarding marine resources. Among the interpersonal channels available, respondents preferred talking to their family members and attending seminars when it comes to issues in the marine environment." Marine resources conservation--Zambales (Philippines). Coastal biodiversity conservation--Zambales (Philippines). Marine resources conservation--Information services. De Castro, Rouenne Camille G. author. Solis, Randy Jay adviser. University of the Philippine Diliman. College of Mass Communication. FI UP UPD DMC LG 993.5 2014 M3 A38 Thesis