00000ctm a22000003a 4500 UP-99796217612991834 Buklod 20190327140457.0 t gr 000 0 ta 190327s2013 xx d r |||| u| (iLib)UPD-00397771462 DMC rda fil eng Valdeavilla, Ronica L. 1992- author. One more eraption an analysis of selected television interviews of Joseph Estrada as candidate for City Mayor in Manila in the 2013 local elections Ronica Lloce Valdeavilla ; Victor C. Avecilla, adviser. 2013 x, 131 leaves color illustrations text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Broadcast Communication)--University of the Philippines Diliman April 2013. Available to the general public. "This qualitative study aimed to identify how Joseph Estrada communicates with the Filipino audiences and how the media portrays him through his television interviews as a candidate for City Mayor of Manila. The Rhetorical Theory and the second level of Agenda Setting Theory of Communication were the theories used in the study. Also, the researcher used discourse analysis and thematic analysis to analyze seven selected television interviews of Estrada from April 2012- January 2013. Seven recurring themes were identified in the study. The findings of the study reveal that Estrada invokes a set of rhetorical appeal, namely, ethos, pathos and logos when communication. It was also found out that Estrada was portrayed in the television interviews as a formidable candidate for City Mayor of Manila in the May 2013 elections." Estrada, Joseph Ejercito Interviews. Estrada, Joseph Ejercito Public opinion. Journalism Political aspects. Avecilla, Victor C. adviser. University of the Philippines. College of Mass Communication. FI UP UPD DMC LG 993.5 2013 M3 V35 Thesis