Blog-o-nomenon an exploratory study on the social media marketing phenomenon in the Philippines

" This study explores the phenomenon of blog marketing in the Philippines by finding out the significant changes that bloggers with personal influence have caused to marketing. The objectives of the research include describing the blog marketing phenomenon, determining how bloggers function as...

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Bibliographic Details

Main Author:	Cancio, Joanna May M. (Author)
Corporate Author:	University of the Philippines. College of Mass Communication
Other Authors:	Feliciano, Rosa Maria T. (adviser.)
Resource Type:	Thesis
Language:	Filipino English
Published:	2013
Subjects:	Bloggers > Public opinion. Blogs > Philippines. Internet marketing > Philippines. Marketing research. Social media.