Bigo[ng bayani] si Tatay representations of the overseas Filipino worker in Philippine commercials

"This study is about the representation of overseas Filipino workers (OFWs) in commercials. It provides a classification of the themes of being an OFW as represented in commercials. It also seeks to identify how I see my father who is an OFW in the representations portrayed. I employ the theory...

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Bibliographic Details

Main Author:	Luna, Bianca Camille P. (Author)
Corporate Author:	University of the Philippines. College of Mass Communication
Other Authors:	Guieb, Eulalio III, R. (adviser.)
Format:	Thesis
Language:	Filipino English
Published:	2013
Subjects:	Filipinos > Employment in foreign countries. Foreign workers > On television. Television commercials > Philippines.