00000ctm a22000003a 4500 UP-99796217612991788 Buklod 20190326171248.0 t gr 000 0 ta 190326s2013 xx d r |||| u| (iLib)UPD-00397771404 DMC rda eng Relativo, James Bernard E. author. Responsible (?) mining a discourse analysis on the PR and advertising campaigns of Philex Mining Corporation James Bernard C. Relativo, Mario C. Urratia III ; Danilo A. Arao, adviser. 2013 xii, [88] leaves illustrations text rdacontent unmediated rdamedia volume rdacarrier Vita. Thesis (A.B. Journalism)--University of the Philippines Diliman April 2013. Available to the general public. "This thesis examined the representations of mining related activities in Philex's public relations and advertising (from September 2011 to December 2012). Following the assassination of journalist and environmentalist Dr. Gerry Ortega, opposition towards destructive large-scale mining reached a new height in the Philippine setting. In order to nullify the sentiment drawn out by anti-mining advocates, Philex mining Corporation came up with a media campaign that shall actively promote "responsible large-scale mining" to the public. However, as mining communities and cause-oriented groups continue to raise questions regarding heir operations, doubts on the credibility of their PR and advertising were not uncommon. This study aims to answer the research question 'How truthful was Philex in their public relations and advertising?" In order to answer this, the researchers utilized archival research, acquired research findings and case studies conducted by non-governmental organizations and existing online literature to draw a general picture of the conditions in Philex mines. Witnessing large disparities between the animated grandeur of their advertising and independently gathered data, discourse analysis, semiotics, and Marxist political economy were used in making sense out of the information. The study tried to establish how media owners like Manny Pangilinan (TV5) utilize their networks for the benefit of their other businesses. further, this paper explored the persuasive elements that into their PR and advertising, its ability to influence/distort our view of the mining situation, and the company's motivation behind such undertaking." Mineral industries Public opinion. Philex Mining Corporation Public relations Philippines. Philex Mining Corporation Research Philippines. Urratia, Mario III, C. author. Arao, Danilo A. adviser. University of the Philippines. College of Mass Communication. FI UP UPD DMC LG 993.5 2013 M3 R45 Thesis